Why risk going with someone less established than BuySelf Realty, the Flat Fee MLS Industry Leader?

Compare us to listing with a traditional agent.

Compare us to listing with a different flat fee MLS listing company.

Compare us to listing without help or the MLS.

The $8,000 average commission savings gives you more flexibility to price your home more attractively than sellers who have to pay 6% or more, enabling you to sell faster than traditionally listed homes.

	BuySelf	Traditional Agent
Cost	$449	5-7%
Commission Offered to Buyer Agent	Recommended: comparable to other listings in area, usually 2-3% (paid by seller at closing)	Comparable to other listings in area, usually 2-3% paid from agent out of 5-7% they receive from seller.
Agent Friendly Yard Sign
Award-Winning Internet Marketing		Often still learning. Per Consumer Reports, 15-25% of agents do zero internet marketing.
Source of Most Buyers	MLS Listing	MLS Listing
% of Buyers Obtained by Listing Agent's non-MLS Marketing	Less than 10%	Less than 10%
Listing/Asking price for property	Can be lower and more attractive, only needs to cover listing fee of $449 or less	Higher and less attractive, must cover listing fee of 2.5-3%
Buyer Agents Show Listings
Buyer Agents from All Major Companies Have Sold Listings		Probably
Agent-friendly Listing
Seller approves each showing; agent access via key lockbox	(lockbox included, use not required)
Experience	19+ Years	4 years (Average real estate agent in 2007)
List properties in local Realtors MLS
Realtor.com Listing	Showcased Realtor.com photo with 25++ photos included	Showcase offered in less than 2% of all listings
Maximum Number of MLS Photos Included		Many listings only include 1 photo
Broker Experience in Number of Transactions	Thousands	48 total career (Average real estate agent in 2007)
Who has Control of Listing	Seller	Agent
Seller Gets Direct Info about Listing		Only through agent
Cancel anytime if not sold		Locked in for entire listing term
Live support by licensed agent
Can list without scheduled meetings
Can list within 1 business day		Often time-consuming
Virtual Tours available		Uncommon
Includes Paperwork to Comply with Home Selling Laws
Licensed Broker

Traditional real estate agents use many of the same techniques we use to market properties, but charge twice as much. And most of the work in finding a property is done by the buyer's agent or the buyers themselves, not the listing agent. And yet the broker still wants you to pay them 6% for this service, which we offer for a low flat fee.

Consider the following:

• There is no difference between a flat fee MLS listing and a full-service listing. Your listing will look exactly the same as though you were listed through a traditional agent.
• Traditional brokers pay half their commission to a buyer's agent if the buyer has an agent, but keeps the entire commission for themselves if the buyer doesn't. Under our system, if the buyer isn't represented by an agent, you keep the savings, meaning you pay no commission whatsoever. Why shouldn't the broker pass the savings on to you, rather than keeping it for themselves?
• Buyer's agents from all top 100 real estate companies have sold properties listed through our service.
• Our average customer saves $8,072!

Comparing to other flat fee companies...

	BuySelf	Others
Answering Phone Calls	Over 90% of calls answered live.	Direct to voice mail with multiple menus
Returning Phone Calls	Quick, both before and after the order.	Some don't return calls and communicate only via email after customer has paid.
Number of showings	More agent-friendly showings	Fewer showings. A confusing, fear-inducing listing can alienate agents, who represent 86% of all buyers.
Agent-Friendly Yard Sign		No. Uses terminology like "By Owner" which alienates and confuses buyer agents
Agent-Friendly Showings	Lockbox included (lockbox use not mandatory)	Lockbox importance not emphasized, resulting in a loss of showings and buyers
Guaranteed Placement in the Right MLS		Not guaranteed. Agent may put property in nearby MLS instead and say it's "close enough"
When is Customer Told Price and Service Level for Their Area	Before ordering, shown on website.	After ordering. Only "generic" packages shown, specifics for area not on website.
Availability of Service Shown for Every Area		No. You must order/call to find out.
Featured/Quoted/Interviewed by Established Media	Yes, over 20 times including CNN, Money, WSJ!
Recognized by US Federal Trade Commission as Flat Fee Expert	Yes, in 2007 landmark MLS case
Elected by Flat Fee MLS Brokers to lead national Flat Fee Broker Association
Pioneered Industry	(since 1998)
Traditional agents and attorneys use to sell their own properties
Broker is Better Business Bureau Accredited		Unwilling or unable to meet qualifications
Meets BBB requirements for protecting consumers and business integrity
BBB Track Record	Highest possible ranking; tremendous for 15,000+ customers
Return Policy	Industry best. Policy freely available online.	Cancellation not allowed, nonrefundable, or cancellation fees. Policy not available online.
Is Broker Bonded?	Eligible for BuySafe bonding after completing rigorous qualifications	Unwilling or unable to meet qualifications
Award-Winning Internet Marketing		Still learning

Consider the following:

• We pioneered flat fee MLS listings, and we still do them better.
• While some companies may offer to list your property for a slightly lower flat fee, their services don't match ours in the number of photos offered, the availability of a Realtor.com showcase, or the length of the listing term. Often, they don't even include a yard sign or lockbox!
• Our affiliate broker network is strongly established. We have worked with our brokers for a number of years, and hold them to the same standard of excellence we maintain for ourselves.
• Why risk listing with someone less established? See the benefits of an established reputation with consumers and within the real estate community.

Comparing to selling without professional help...

A recent survey by Consumer Reports showed that only 1% of successful home sellers chose to market their properties exclusively through non-MLS websites. The reason the overwhelming majority of homesellers choose to market their properties through the MLS is because is works.

	BuySelf	Non-MLS Website	Yard Sign & Newspaper Ad
Internet/WWW Exposure	Top 20 real estate websites, including #1 Realtor.com	None of the top 20 websites
% of Potential Buyers Reached	86%+	Less than 1%	Less than 1%
% of Buyers' Agents Reached	100%	Less than 1%	Less than 1%
% of Buyer's Agents Aware Your Home is For Sale	100% of agents with buyers for your area	0% to 1%	0% to 1%
Agents Calling to Solicit You	Little or None	Many	Many
% of Buyer's Agents Aware of Offered Commission	100%	0%	0%
# of Websites	100-1000	1-2	None
Includes Paperwork to Comply with Home Selling Laws
Live Support from a Licensed Professional
Seller can Remove Property from Market		Usually
Phone Calls Go to:	Direct to seller and forwarded to seller	Seller	Seller
Pay no commission if you find a buyer not involved with an agent

Consider the following:

• 86% of buyers are represented by licensed Realtors. These Realtors search for properties on the MLS exclusively....if you property isn't on the MLS, you don't have exposure to 86% of the market.
• Many buyers start their search for properties online through websites such as Realtor.com. These websites take their property listings exclusively from the MLS. Using the MLS is the only way to ensure that your property is where most of the buyers are going to be looking.
• For sale by owner sellers get plenty of phone calls...from Realtors who want to list their property. Many for sale by owner home sellers get frustrated by the sheer volume of agents who call wanting to represent them. It's often said that traditional agents spend 5% of their time working for their clients and 98% of their time looking for new ones. Once you list on the MLS, these kinds of sales calls will disappear.